eCommerce has lost sight of the people at its heart—the customer. After working with the world’s biggest retailers for 15 years, David Mannheim (author of The Person in Personalisation, founder of Made With Intent) wants to change this.
Through solo shows and guest conversations, you’ll hear eCommerce leaders share how they intend to break the status quo gripping online retail. The lack of care. The short-sightedness. The sea of sameness.
Each 20-minute episode centres on the sharing of a statement of intent—A personal promise or guiding principle. It’s a vulnerable yet fun source of solidarity for weary commerce marketers who want to change things for the better.
Listen to the Trailer
Latest Episodes
16 | Why treating customers as numbers can damage brand with Martin Sheerin
In this episode, David Mannheim sits down with Martin Sheerin, Director of Digital Product at N Brown Group.Martin explains how brands will gain more reward by priorit...
15 | How to Keep Your Brand Relevant with Matthew Gratze
In this episode, David is joined by Matthew Gratze, Director of Customer at Signet Jewellers.Matthew shares his perspective on the importance of being relevant to each...
14 | What Online Retailers Can Learn From Physical Retailers with Richard Chapple
In this episode, host David Mannheim talks to Richard Chappell, Chief Growth Officer & Co-founder of The Growth Foundation, about the importance of replicating the in-...
13 | How eCommerce Neglects 40% of Society with Janis Thomas
In this episode, host David Mannheim sits down with Janis Thomas, Managing Director of Look Fabulous Forever.Janis has 25 years experience in delivering multi-million ...
12 | Why Personalisation Requires More Than Surfacing Content with Tom Bailey
This week on Statements of Intent, we dive into how personalisation is really about supporting customers' desired intent. Our guest Tom Bailey, VP Product Analytics at...
