eCommerce has lost sight of the people at its heart—the customer. After working with the world’s biggest retailers for 15 years, David Mannheim (author of The Person in Personalisation, founder of Made With Intent) wants to change this.

Through solo shows and guest conversations, you’ll hear eCommerce leaders share how they intend to break the status quo gripping online retail. The lack of care. The short-sightedness. The sea of sameness.

Each 20-minute episode centres on the sharing of a statement of intent—A personal promise or guiding principle. It’s a vulnerable yet fun source of solidarity for weary commerce marketers who want to change things for the better.

Listen to the Trailer

Latest Episodes

Season 2 Trailer | Statements of Intent Podcast

Season 2 of the Statements of Intent Podcast brings bigger guests, more drones, and hilarious bloopers.The host, David Mannheim, will be travelling around the UK to vi...

20 | What’s Wrong With eCommerce: Season 1 Recap with David Mannheim

It’s the end of Season 1 already?! Well, if you happened to miss any episodes, or just didn’t have the time to watch them all, you’re in luck.In this episode, host Dav...

19 | Why Website Optimisation Fails with David Mannheim

In this episode, David Mannheim, founder of Made With Intent, advocates for a shift away from optimising for conversion metrics and page templates. Towards truly under...

18 | You Wouldn’t Treat Your Friends That Way: Customer Experience with Jonny Longden

In this episode of Statements of Intent, host David Mannheim talks to Johnny Longden, Group Digital Director at Boohoo, about the pressures faced by eCommerce companie...

17 | Personalisation Is Nothing Without Relevance According to Tim Ryan

In this episode, David Mannheim chats to Tim Ryan, Director of Digital at Seasalt, about his thoughts on how eCommerce has evolved over the past 15 years - both the go...

More Episodes »
Broadcast by