Episode 4 | "Losing Purpose As You Scale" - Chris Sheard | Statements of Intent Podcast
In this episode, host David Mannheim chats with Chris Sheard, eCommerce Director at Castore, about the challenge of maintaining your company's purpose and values as you rapidly scale and grow. Focusing too much on cost efficiencies and revenue growth can slowly erode the customer intimacy and care that attracted people to your brand in the first place.
Topics Covered:
- Balancing business growth with staying true to your original mission and intent
- The impact of scaling up on customer and employee experience
- The role leaders play in upholding company values across large organisations
- Connecting your internal culture to external brand communications
Key Quotes:
- "Purpose is really the only thing you’ve got unless you’re completely innovating in that space."
- "Suddenly the purpose can get diluted and lost. And you suddenly realise the teams underneath you don't reflect those true values that made the brand what it is."
- "As the business and organisations gets bigger and bigger and bigger...the owners become that little bit further away from it. They're the core people of this purpose."
Episode Chapters
00:00 Introduction
00:52 Guest Introduction: Chris Sheard
03:00 The Challenge of Maintaining Purpose While Scaling
07:01 The Impact of Scaling on Customer Experience
07:37 Balancing Efficiency and Purpose in Business Growth
11:20 The Role of Senior Management in Maintaining Purpose
16:11 The Influence of Brand Purpose on Customer Attraction
20:16 Outro
00:52 Guest Introduction: Chris Sheard
03:00 The Challenge of Maintaining Purpose While Scaling
07:01 The Impact of Scaling on Customer Experience
07:37 Balancing Efficiency and Purpose in Business Growth
11:20 The Role of Senior Management in Maintaining Purpose
16:11 The Influence of Brand Purpose on Customer Attraction
20:16 Outro
Social Media
Chris’ LinkedIn → https://www.linkedin.com/in/chrissheard/
Made With Intent LinkedIn → https://www.linkedin.com/company/madewithintent/?viewAsMember=true
Creators and Guests
Host
David Mannheim
David is a big kid, a big Disney fan and a big geek. He founded User Conversion which was acquired by Brainlabs, is the author of The Person in Personalisation, and now the host of Statements of Intent. His mission is to help retailers care more for their customers by listening, being appropriate, being familiar and creating a relationship. He is doing that through his new start up, Made With Intent, a platform that helps retailers do just this by diligently understanding customer intent.
