Episode 6 | "No Purpose Left Behind." - Paul Prior | Statements of Intent Podcast
In this episode, Host, David Mannheim, chats with Paul Prior, Head of Digital at Three, about bringing humanity back to the world of eCommerce.
Topics Covered:
- Paul's guiding principle of "No Purpose Left Behind"
- Why eCommerce focuses too much on technology over people
- The role of courage and bravery in eCommerce
- Practical ways to focus on each customer's unique purpose
Key Quotes:
- "Online isn't really about technology, it's about the people that are sitting behind technology, and we are complex mofos."
- "People are scared in general. Like, so you only really have two basic emotions. You have fear and joy."
- "It takes a lot of courage to ask the big questions, when it's much easier to just ignore them and carry forward."
Episode Chapters:
00:00 Introduction
00:56 Guest Introduction: Paul Prior
02:23 Paul's Statement: No Purpose Left Behind
07:15 The Role of Technology in eCommerce
14:53 The Importance of Courage and Bravery in eCommerce
21:43 Practical Application of 'No Purpose Left Behind'
25:35 Outro
00:56 Guest Introduction: Paul Prior
02:23 Paul's Statement: No Purpose Left Behind
07:15 The Role of Technology in eCommerce
14:53 The Importance of Courage and Bravery in eCommerce
21:43 Practical Application of 'No Purpose Left Behind'
25:35 Outro
Social Media:
- Paul on LinkedIn → https://www.linkedin.com/in/priorp/
- Made With Intent → https://www.linkedin.com/company/madewithintent/
- YouTube → https://www.youtube.com/@madewithintent
Creators and Guests
Host
David Mannheim
David is a big kid, a big Disney fan and a big geek. He founded User Conversion which was acquired by Brainlabs, is the author of The Person in Personalisation, and now the host of Statements of Intent. His mission is to help retailers care more for their customers by listening, being appropriate, being familiar and creating a relationship. He is doing that through his new start up, Made With Intent, a platform that helps retailers do just this by diligently understanding customer intent.
