Episode 9 | "Progress Over Perfection" - Nik Fletcher | Statements of Intent Podcast
In this week's episode, we chat with Nik Fletcher, Head of Digital Experience at Rapha, about the importance of progress over perfection in eCommerce. We discuss why brands fail to authentically connect with shoppers, and how to rebuild trust by embracing vulnerability.
Topics Covered:
- The passion gap between eCommerce practitioners and customers
- Short-term thinking that overlooks long-term loyalty
- Why ego and perfectionism hinder customer centricity
- The role of vulnerability in driving change
Key Quotes:
- "It takes two people to start a movement, the lone outsider and the first follower. But you've got to be vulnerable to be that first or second person."
- "It's about progress, knowing that vision of where you want to be and holding that true. It's about keeping that justice."
- “Sometimes it’s like, ‘What would this be like in the real world?’ in a store. That’s the most foundational, human, common sense way of looking at things.”
Episode Chapters
00:00 Introduction
01:28 Guest Introduction: Nick Fletcher
04:08 Nik's Statement: Progress Over Perfection
06:39 The Balance Between Progress and Perfection
17:32 Ego and Vulnerability in E-commerce
21:22 Outro
01:28 Guest Introduction: Nick Fletcher
04:08 Nik's Statement: Progress Over Perfection
06:39 The Balance Between Progress and Perfection
17:32 Ego and Vulnerability in E-commerce
21:22 Outro
Social Media
- Nik's LinkedIn → https://www.linkedin.com/in/nikfletcher/
- Made With Intent LinkedIn → https://www.linkedin.com/company/madewithintent/?viewAsMember=true
- YouTube → www.youtube.com/@madewithintent
Creators and Guests
Host
David Mannheim
David is a big kid, a big Disney fan and a big geek. He founded User Conversion which was acquired by Brainlabs, is the author of The Person in Personalisation, and now the host of Statements of Intent. His mission is to help retailers care more for their customers by listening, being appropriate, being familiar and creating a relationship. He is doing that through his new start up, Made With Intent, a platform that helps retailers do just this by diligently understanding customer intent.
